Davy Mellado

What Cannes Lions reveals about purpose today

Becky Willan
Many famous brands won Lions at Cannes last week with ‘purposeful’ campaigns. The winning work reveals that many are still seeing purpose as delivering great creative campaigns rather than essential business transformation, says Becky Willan at Givenhttps://creativereview.imgix.net/content/uploads/2022/07/shutterstock_1408403711.jpg