Is it still possible for creatives to sell out?

Hazel Davis
“We’ve been trying to sell out for years. Nobody’s buying,” Jerry Garcia famously said. With increasing collaborations between artists and 'the establishment' is the notion of selling out obsolete? And did it ever even exist in the first place?https://creativereview.imgix.net/content/uploads/2022/03/not-quite-light-simon-buckley.jpg