A tasty new look for ice cream brand Baskin-Robbins

Aimée McLaughlin
Founded in 1945 by two ice cream enthusiasts and best known for its 31 flavours slogan first developed in the 50s, Baskin-Robbins is one of the world’s largest ice cream retailers. The company brought in brand agency ChangeUp to modernise its branding while still maintaining its 31 flavour heritage, as part of a new identity that is rolling out across its logo, packaging and more. Sourcehttps://creativereview.imgix.net/content/uploads/2022/04/1.jpg